Lunnen – an electronics brand from Yandex Factory.
The brand introduced a new line of wireless keyboards — Lunnen Workю Keyboards are capable of connecting to three devices across different operating systems, allowing users to work seamlessly across multiple gadgets.
Objective
Provide media support for the launch, targeting both mass and specialized media.
The brand introduced a new line of wireless keyboards — Lunnen Workю Keyboards are capable of connecting to three devices across different operating systems, allowing users to work seamlessly across multiple gadgets.
Objective
Provide media support for the launch, targeting both mass and specialized media.
Approach
We focused on clear message of the product’s key benefit — the ability to work across multiple devices. The campaign targeted media channels where audiences actively follow tech innovations.
Execution
The Purpose team prepared press materials and facilitated their distribution across key media. The campaign secured news coverage and product integrations in editorial formats, familiarizing audiences with the functionality and advantages of the Lunnen Work lineup.
We focused on clear message of the product’s key benefit — the ability to work across multiple devices. The campaign targeted media channels where audiences actively follow tech innovations.
Execution
The Purpose team prepared press materials and facilitated their distribution across key media. The campaign secured news coverage and product integrations in editorial formats, familiarizing audiences with the functionality and advantages of the Lunnen Work lineup.
Influencers &
Media Publications:
Media Publications:
©THE PURPOSE 2022
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