As part of the launch campaign for PUPA My Crush Blush Lip & Cheek, a new line of blushes for lips and cheeks, we developed a creative mailer for the brand’s community.
We sent influencers a personal diary filled with stories about first dates, doubts, spontaneous decisions, and those moments when you want to feel more confident and radiant. Every story deserves its own shade of blush.
The mailer was designed as a personal diary in a hardcover with a delicate pink finish. The box was wrapped in several layers of ribbon, as if keeping the diary’s secrets tucked safely inside.
Inside, nestled in a white velvet-lined insert, were the blushes in several shades and a PUPA lip pencil.
We sent influencers a personal diary filled with stories about first dates, doubts, spontaneous decisions, and those moments when you want to feel more confident and radiant. Every story deserves its own shade of blush.
The mailer was designed as a personal diary in a hardcover with a delicate pink finish. The box was wrapped in several layers of ribbon, as if keeping the diary’s secrets tucked safely inside.
Inside, nestled in a white velvet-lined insert, were the blushes in several shades and a PUPA lip pencil.
The left-hand page featured five heart-shaped postcards inspired by entries in a personal diary. Each postcard was designed in the color of its corresponding blush shade and secured with decorative washi tape.
The diary entries introduced the My Crush shades through relatable real-life situations, making the product part of the recipient’s own beauty story.
PUPA My Crush Blush Lip & Cheek is a multifunctional lip and cheek product designed to create a monochromatic look. Its delicate texture transforms into a lightweight film upon contact with the skin, blending effortlessly and feeling comfortable on both the skin and lips.
The lip and cheek shades are perfectly coordinated, creating a natural, balanced look with every application.
The diary entries introduced the My Crush shades through relatable real-life situations, making the product part of the recipient’s own beauty story.
PUPA My Crush Blush Lip & Cheek is a multifunctional lip and cheek product designed to create a monochromatic look. Its delicate texture transforms into a lightweight film upon contact with the skin, blending effortlessly and feeling comfortable on both the skin and lips.
The lip and cheek shades are perfectly coordinated, creating a natural, balanced look with every application.
Influencers &
Media Publications:
Media Publications:
©THE PURPOSE 2022
Сообщение об успешной отправке!