Objective
To present the FW'26–27 collection to media editors, influencers, and stylists, while placing greater emphasis on the season’s key product: the Allegra bags.
Challenge
To create an event that would introduce the collection to the media, while delivering a memorable visual and emotional experience that would strengthen brand perception.
Approach
We built the press day around a strong product focus, positioning the Allegra bag collection as the centerpiece of the space and communications.
The design and atmosphere were conceived as an extension of the collection, featuring:
– a warm color palette of brown and beige;
– a combination of textiles and metal;
– geometric structures and statement details.
This approach created a cohesive visual concept while highlighting the product’s premium appeal.
Execution
As part of the event, The Purpose team:
– organized a collection presentation for media representatives and stylists;
– integrated the Allegra bags into key visual areas;
– curated the guest experience to maximize engagement.
Additional highlights included a giveaway of GUESS watches for guests and a themed tiramisu bar, which became one of the event’s most engaging touchpoints.
Results
The press day served as an effective touchpoint for media and stylists, generating interest in the collection and reinforcing the Allegra bag as the season’s key product. The project drove strong guest engagement and generated content that successfully extended the event’s reach across media outlets and social media platforms.
To present the FW'26–27 collection to media editors, influencers, and stylists, while placing greater emphasis on the season’s key product: the Allegra bags.
Challenge
To create an event that would introduce the collection to the media, while delivering a memorable visual and emotional experience that would strengthen brand perception.
Approach
We built the press day around a strong product focus, positioning the Allegra bag collection as the centerpiece of the space and communications.
The design and atmosphere were conceived as an extension of the collection, featuring:
– a warm color palette of brown and beige;
– a combination of textiles and metal;
– geometric structures and statement details.
This approach created a cohesive visual concept while highlighting the product’s premium appeal.
Execution
As part of the event, The Purpose team:
– organized a collection presentation for media representatives and stylists;
– integrated the Allegra bags into key visual areas;
– curated the guest experience to maximize engagement.
Additional highlights included a giveaway of GUESS watches for guests and a themed tiramisu bar, which became one of the event’s most engaging touchpoints.
Results
The press day served as an effective touchpoint for media and stylists, generating interest in the collection and reinforcing the Allegra bag as the season’s key product. The project drove strong guest engagement and generated content that successfully extended the event’s reach across media outlets and social media platforms.
Impressions
Publications
>5 970 000
286
©THE PURPOSE 2022
Сообщение об успешной отправке!