Goal
Increase awareness of the Demix running collection and build an emotional connection with an audience that sees sport as a source of energy and personal motivation.
Objective
Drive attention to Demix running shoes and apparel through an engaging influencer unboxing experience.
We developed a creative send out built around the idea "Running Is Your Energy Boost" inspired by Demix Enrblast technology, designed to return energy with every stride. A battery became the central visual metaphor, symbolizing the energy and motivation gained through running trainings. The send out included Demix running shoes and apparel, each item was packed in branded zip bags to create the feeling of a thoughtfully curated running kit and make the unboxing experience visually engaging.
Increase awareness of the Demix running collection and build an emotional connection with an audience that sees sport as a source of energy and personal motivation.
Objective
Drive attention to Demix running shoes and apparel through an engaging influencer unboxing experience.
We developed a creative send out built around the idea "Running Is Your Energy Boost" inspired by Demix Enrblast technology, designed to return energy with every stride. A battery became the central visual metaphor, symbolizing the energy and motivation gained through running trainings. The send out included Demix running shoes and apparel, each item was packed in branded zip bags to create the feeling of a thoughtfully curated running kit and make the unboxing experience visually engaging.
Publications
Influencers
287
Impressions
830 470
50
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