Objective
Generate interest in the Tom Tailor summer collection and strengthen the brand’s positioning as an expert in creating a versatile wardrobe.
Challenge
Demonstrate the collection’s relevance through the slow fashion trend and show how the brand’s pieces can adapt to different life scenarios while remaining stylish and functional.
Execution
We launched a special project with Woman.ru, an online media outlet, in the format of an educational fashion long-read.
The content was built around the concept of slow fashion, positioning linen as a key element of a thoughtfully curated wardrobe. The article served as a practical guide, showing how to style linen pieces for different occasions, from the office to leisure and travel.
Generate interest in the Tom Tailor summer collection and strengthen the brand’s positioning as an expert in creating a versatile wardrobe.
Challenge
Demonstrate the collection’s relevance through the slow fashion trend and show how the brand’s pieces can adapt to different life scenarios while remaining stylish and functional.
Execution
We launched a special project with Woman.ru, an online media outlet, in the format of an educational fashion long-read.
The content was built around the concept of slow fashion, positioning linen as a key element of a thoughtfully curated wardrobe. The article served as a practical guide, showing how to style linen pieces for different occasions, from the office to leisure and travel.
Through these everyday scenarios, we highlighted the collection’s versatility and its ability to adapt to different lifestyles, emphasizing comfort, natural fabrics, and timeless design.
This approach not only showcased the products but also connected them to the broader conversation around conscious consumption and building a more considered, functional wardrobe.
Results
The project achieved a reach of over 9 million, generating interest in the collection and reinforcing Tom Tailor’s positioning as a brand that offers a practical, contemporary approach to style.
This approach not only showcased the products but also connected them to the broader conversation around conscious consumption and building a more considered, functional wardrobe.
Results
The project achieved a reach of over 9 million, generating interest in the collection and reinforcing Tom Tailor’s positioning as a brand that offers a practical, contemporary approach to style.
Influencers &
Media Publications:
Media Publications:
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