As part of the launch campaign for the new GUESS Allegra bag, we developed a creative mailing for the brand’s community. The concept is inspired by the many roles and moods that define the modern woman.
The box is designed to make the unboxing experience feel premium from the very first moment, while highlighting the unique character of the GUESS Allegra bag.
The lid features a rotating wheel, with each section showcasing illustrations of Allegra bags that represent different moods, occasions, and roles.
At the heart of the concept is the idea of “Choose Your Role with Allegra”. The interactive mechanism allows recipients to create different combinations of moods and styles, reflecting the many facets of their personality. The mailing celebrates Allegra’s versatility and its ability to complement every side of the woman who carries it.
The box is designed to make the unboxing experience feel premium from the very first moment, while highlighting the unique character of the GUESS Allegra bag.
The lid features a rotating wheel, with each section showcasing illustrations of Allegra bags that represent different moods, occasions, and roles.
At the heart of the concept is the idea of “Choose Your Role with Allegra”. The interactive mechanism allows recipients to create different combinations of moods and styles, reflecting the many facets of their personality. The mailing celebrates Allegra’s versatility and its ability to complement every side of the woman who carries it.
>2 940 000
Impressions
Publications
Influencers
67
15
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