Goal
Increase awareness of the realme 16 Pro+ among young audiences and showcase the smartphone’s camera capabilities through authentic social media content.

Objective
Integrate the smartphone into the content of lifestyle influencers during the football season, organically connecting the product with the audience’s current interests and media consumption habits.

We launched a campaign featuring 20 influencers, inviting them to test the camera capabilities of the realme 16 Pro+ and share their authentic experience with the device. 

The content was built around football culture and urban lifestyle, with creators capturing photos and videos during matches, city walks, travel, and everyday activities to demonstrate the camera’s performance in real-life scenarios.

To maximize relevance, the campaign also incorporated trending formats and popular city locations among young audiences, allowing the product to blend naturally into the creators’ content while increasing its viral potential.

Influencers &
Media Publications:

©THE PURPOSE 2022

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