We developed a creative send out built around the concept "Denim Is Your Creative Territory" presenting denim as a canvas for self-expression and personalization. The send out was packaged in a branded blue wooden shipping box containing a customization kit with metal pins and iron-on patches, along with a branded zine featuring inspiration and instructions.
More than just introducing the innovative GUESS AIRWASH™ technology, the send out highlighted the brand’s commitment to sustainability and innovation while generating strong interest and positive engagement among recipients.
More than just introducing the innovative GUESS AIRWASH™ technology, the send out highlighted the brand’s commitment to sustainability and innovation while generating strong interest and positive engagement among recipients.
>3 000 000
Impressions
Publications
Influencers
35
16
©THE PURPOSE 2022
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