The impactful mailer not only served as a unique way to introduce GUESS AIRWASH™ technology but also highlighted the brand's commitment to sustainability and innovation, sparking genuine interest and positive feedback from the audience.
In 2024, GUESS Inc. introduced its new denim brand, GUESS JEANS, built around the innovative GUESS AIRWASH™ technology. This revolutionary process uses air and foam instead of traditional methods, completely eliminating the need for pumice stones and significantly reducing the environmental impact of production.
As part of the multi-stage launch of the brand in the Russian market, our team developed a mailer for key representatives of the creative industry. We symbolically showcased the brand’s transition to cutting-edge technology by using the act of "shattering" stone as a metaphor for abandoning pumice. This gesture embodied a revolutionary and sustainable solution shaping the future of the denim industry.
As part of the multi-stage launch of the brand in the Russian market, our team developed a mailer for key representatives of the creative industry. We symbolically showcased the brand’s transition to cutting-edge technology by using the act of "shattering" stone as a metaphor for abandoning pumice. This gesture embodied a revolutionary and sustainable solution shaping the future of the denim industry.
> 11 945 000
Publications
Project Reach
14
Сообщение об успешной отправке!
Сообщение об успешной отправке!