In spring 2023, Tom Tailor launched its new line, Denim Tom Tailor, targeting Generation Z. Our goal was to capture the attention of this new audience and create a campaign that reflected the values and style of today’s youth.
The campaign was built around the slogan of the global campaign, “Choose Your Bright Side!” and featured prominent actors Mila Ershova and Svyatoslav Rogozhan, stars of the hit series “Difficult Teens”. To develop unique content, we partnered with the creative community and culture&fashion media platform, ÖMANKÖ.
The campaign’s launch was marked by the opening of the first Denim Tom Tailor pop-up corner at the Tsvetnoy shopping mall, where the brand’s new collection was showcased.
The results of the campaign were as vibrant as the collection itself. We not only captured the attention of Gen Z but also infused the project with the generation’s defining traits: boldness, openness, and authenticity. This allowed us to initiate a genuine dialogue with them in a language they understand and value.
The campaign was built around the slogan of the global campaign, “Choose Your Bright Side!” and featured prominent actors Mila Ershova and Svyatoslav Rogozhan, stars of the hit series “Difficult Teens”. To develop unique content, we partnered with the creative community and culture&fashion media platform, ÖMANKÖ.
The campaign’s launch was marked by the opening of the first Denim Tom Tailor pop-up corner at the Tsvetnoy shopping mall, where the brand’s new collection was showcased.
The results of the campaign were as vibrant as the collection itself. We not only captured the attention of Gen Z but also infused the project with the generation’s defining traits: boldness, openness, and authenticity. This allowed us to initiate a genuine dialogue with them in a language they understand and value.
>120
Publications
Influencers
Impressions
10
>82 650 000
Influencers &
Media Publications:
Media Publications:
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