Our task was to promote Etam's new sleepwear collection on the Russian market and spread the idea that Etam products would make a great Christmas gift. Our goal was to drive traffic to Etam e-commerce and offline stores in order to generate sales.
To achieve these goals, we partnered with the key opinion leaders (KOLs) on Telegram. We generated diverse content such as in-store shopping, outfit selections, and home fitting sessions to showcase the collection and motivate customers to make purchases.
Our campaign reached 114,958 people with a total of 22 publications and received over 73,000 views. Additionally, our posts received over 250 public and private shares, resulting in over 600 clicks on the included links to Etam website.