In the lead up to the holiday season, fashion brand Guess aimed to remind customers of their active presence on the market and drive traffic to their stores in order to generate sales. To achieve this, we partnered with a group of loyal key opinion leaders (KOLs), dressed them in the new Marciano by Guess Holiday collection and provided them with a creatively packed Guess bag to complete their outfits.
The KOLs then shared their experience and outfits on their social media channels, having generated engaging stories and posts that showcased the variety of styles available in the Marciano by Guess Holiday capsule collection. These posts included reviews of the shopping in the brand, unpackings of the clothing and accessories, and outfit selections.
In total, the campaign generated 61 publications, including 5 posts, 55 stories, and 1 reel. The campaign reached a total of 2,788,263 people and successfully drove traffic to offline Guess stores, resulting in a significant increase in sales during the holiday season. Additionally, the brand was able to thank their loyal community of KOLs with small gifts and congratulate them on the upcoming holidays.