Creating the #BEFREECOMMUNITY for Befree
Together with Befree, we launched the #BEFREECOMMUNITY project, with the main goal of bringing together talented and creative individuals to form a new generation of influencers and create vibrant content that reflects the values of individuality and freedom.

Our community attracted a diverse range of participants, from recognizable figures to niche influencers, dancers, and creators. These individuals are shaping a new media landscape for a young audience, inspiring them to embrace boldness, creativity, and self-expression.

Alongside the community members, we created authentic, engaging, and native content that resonated deeply with the younger audience. Each piece reflected the unique style and personal stories of the creators, making it vibrant, sincere, and relatable to the brand’s followers. #BEFREECOMMUNITY became not just a platform for content, but a space where new trends are formed and ideas are born.
>100
Impressions
Influencers
Publications
>550
>6 000 000
Influencers &
Media Publications:
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